Off-Beat Food in Your Neighborhood

Digital Marketeer

Exciting Stuff To Do

Growth Hacking

  • Drive growth engineering
  • Create User Acquisition methods for growth
  • Set up and maintain infrastructure/systems needed to optimize both user growth and retention
  • Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events.
  • Conduct market research and analyze trends to identify new marketing opportunities.

Marketing Campaigns

  • Email Marketing & Drip Campaigns: execute campaigns from ideation to copywriting to implementation and analysis
  • Copy writing: write copy for email and digital marketing channels, as well as copy for homepages and conversion flows.
  • Conversion optimization: analyze conversion flows and provide optimization suggestions for partners
  • Analyze and report on the performance and efficiency of campaigns.

Content Marketing

  • Copy writing support across channels and campaigns .
  • Manage and edit content produced by freelancers
  • Research relevant material (combining various online sources, interviews and studies)
  • Produce compelling blog posts, ebooks, contributed articles (and more) that tell a story about home based catering service (other services?).
  • Write clear marketing copy to promote our products / services / business strategy
  • Create content marketing campaigns to drive leads and subscribers. Use SEO best practices to generate traffic to our site
  • Prepare well-structured drafts for Wordpress site, Facebook posts, Twitter tweets.
  • Conduct simple keyword research and use SEO guidelines to increase web traffic
  • Identify customers’ needs and gaps in our content and recommend new topics
  • Ensure all-around consistency (style, fonts, images and tone) on any published output
  • Update website content as needed
  • Regularly produce various content types, including email, social media posts, blogs, newsletters, press releases, and white papers
  • Actively manage and promote our blog, and pitch articles to relevant third-party platforms
  • Analyze content marketing metrics and makes changes as needed
  • Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.
  • Write, proofread, and edit creative and technical content across different mediums.
  • Updating content for digital media platforms including, but not limited to, blogs, Facebook, Instagram, Twitter, Google+, and other social sites.
  • Maintain and create website content and banners as needed.
  • Experience with Wordpress is a plus

Social Media

  • Manage social media customer service related issues or questions and ensure timely response and resolution.
  • Monitor social media influencers, trends, applications, tools, emerging platforms, etc., and make recommendations that are a good fit for our marketing initiatives.
  • Target Content Marketing for Social Media
  • Must be familiar with one or more apps for social media scheduling, monitoring and analytics.

Ads

  • Manage ad accounts (Facebook, Instagram, TV, Google, Pinterest, YouTube) on budget and day-to-day operations
  • Develop and generate dashboard and reports

About You

  • 4+ years of digital marketing experience,
  • Self-starter, hands-on marketter
  • Ability to drive content efforts from planning to final delivery.
  • Experience in startup environment a plus.
  • Excellent written and verbal communication skills.
  • Demonstrated ability to tell stories through a variety of channels and mediums – web, integrated campaigns, long-form storytelling, etc.
  • Demonstrable ability to master new subject matter quickly.
  • Experience with Facebook/Instagram/Google ads, Email campaigns
  • Strong portfolio that makes us stop and read it again :)

Email to hemant at infisolv dot com